How to become a member of the brand ?

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Who can become a member of the brand ?

All producers and service providers established in the national parks who fulfill the conditions of membership established by the national parks.

The brand is attributed directly to products or services, an additional guarantee of authenticity.

Brand membership is dependent on professionals' adherence to the following two guidelines :

  • The General Guidelines for Usage (GGUs): They provide a framework for use of the collective brand and state the general principles. 
  • The Guidelines for Usage by Category (GUCs): For each type of product or service, they specify the technical criteria which condition the right to use the brand. They are created for the whole of the national parks. To date, 7 GUCs have been created and allow the producers or service providers whose activity corresponds to one of the GUCs to subscribe to the brand.

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Cevennes National Park © H Dieter
Cevennes National Park © H Dieter

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Ecrins National Park © D Roche
Ecrins National Park © D Roche

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How to become a member of the brand?

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  1. Contact your national park. The brand specialist will present the brand to you as well as the terms and conditions for membership.
  2. Your business will then be visited by a person entitled to check that your products/services are in conformity with the criteria*.
  3. Your application is approved by your national park
  4. You sign your partnership contract for 3 years, which allows you to use the brand name. The signing of the contract implies payment of annual membership fees.

* The General Guidelines for Usage (GGUs) provide a framework for use of the collective brand and state the general principles.
The Guidelines for Usage by Category (GUCs) specify the technical criteria which condition the right to use the brand. They are created for the whole of the national parks.

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We will provide you with
THE BRAND KIT

Kit de marque © P.Saulay - Parc national des Ecrins

A selection of materials and tools to help you
use and promote the brand:
brochures, labels, window stickers, USB stick...