Who can become a member of the brand ?
All producers and service providers established in the national parks who fulfill the conditions of membership established by the national parks.
The brand is attributed directly to products or services, an additional guarantee of authenticity.
Brand membership is dependent on professionals' adherence to the following two guidelines :
- The General Guidelines for Usage (GGUs): They provide a framework for use of the collective brand and state the general principles.
- The Guidelines for Usage by Category (GUCs): For each type of product or service, they specify the technical criteria which condition the right to use the brand. They are created for the whole of the national parks. To date, 7 GUCs have been created and allow the producers or service providers whose activity corresponds to one of the GUCs to subscribe to the brand.