In the Cévennes Catherine de La Rue du Can, beekeeper Miellerie de Vielvic

At the Parc national des Cévennes in Lozère, Catherine de La Rue du Can is a committed ambassador for Esprit parc nationalEsprit parc national. At the head of the Miellerie de Vielvic with her husband, Pierre, she continues the family tradition that began in 1937, while playing an active role in the brand's national governance.

Since the launch ofEsprit parc national in 2015, their honeys were among the very first agricultural products to join our approach.

With 550 beehives transhuming through the seasons on different altitudinal levels, the honey house harvests honeys that are typical and full of character: chestnut, callune, mountain, Mont Lozère... Our quality is second to none, and we regularly win awards in the "miels de France" competition !

Her commitment doesn't stop at the apiary. As a professional, she sits on the brand's national management committee, alongside elected representatives, national parks and the OFB.

I defend a pragmatic and inclusive vision: Esprit parc national has its requirements, but practical constraints must also be taken into account. It must not become a barrier. In particular, my involvement has helped to make Esprit parc national accessible to beekeepers who are not certified organic, but whose practices are respectful of the living world.

Faced with the predominance of tourism in labelled products (almost two-thirds), Catherine is campaigning for better promotion of agricultural produce.

Producers don't always have the time to promote their products. With this in mind, the Esprit parc national gives them good visibility, and that's important.

The Miellerie de Vielvic regularly takes part in National Park events, such as the recent "Dialogues des plantes" show. Annual meetings are also organized to promote links between producers and tourism service providers. Exchanges are always a source of progress. Everyone has tips to share. We need to create a dynamic.